Your mission is the driving force of your company. It guides how you develop products or services, what materials you use, and the office culture you create. It should also guide the way you market your small business. Here are five tips for incorporating your mission into your small business marketing materials: 1. Evaluate all [...]
Over the years, I have worked with all kinds of wild and wonderful clients. Some of them have succeeded beyond their wildest dreams, while others have failed miserably. What’s the big difference between the successes and failures? A business plan. Small business advice: Tips for creating a business plan Creating a business plan is well [...]
As more customer information is stored online, data breaches pose an increased risk to business owners and consumers alike. A data breach often involves the loss of personally identifiable information. “Think about any information that is unique to you as an individual, or when combined becomes unique,” says Scott Mitic, senior vice president of Equifax [...]
As a small business owner, I spend a great deal of my time in front of groups of people, delivering workshops, facilitating planning sessions, convening and leading large group engagement events, and consulting on critical client business issues. Until about 10 years ago, I believed that my ability to multitask was one of the things [...]
The Affordable Care Act and health insurance haven't had it easy in the media lately, but the Affordable Care Act should make shopping for health insurance easier for small businesses. While businesses have another year to make sure they’re compliant with the Affordable Care Act, it doesn’t mean small business owners should wait until the [...]
Whether you’re interviewing for a new job or trying to renegotiate your salary with your current employer, preparation is important. You need to know what you’re worth and how to convey that to your employer. If you do your research now and look to personal finance advice from the experts, you could wind up with [...]
November is Military Family Appreciation Month , and Veterans Day is Monday, November 11. Servicemen and women face many unique financial challenges, and planning for retirement is one of them. No matter if this is your first enlistment or your last, the fact of the matter is that anyone who serves in the military will [...]
Extending lines of credit to your customers is different than accepting credit cards. When you accept credit cards, the credit card company assumes the risk of customers not paying their bills. But when you extend a line of credit—by allowing customers to make purchases for which they’ll be invoiced at a later date, for example—you [...]
Glinkonomics, life this week on WSB radio, Ilyce and four guests give advice on how to build your business in a tough economy. The government shutdown profoundly affected small, medium and large business owners, as well as the overall economy. Today, knowing how to build your business is crucial because many owners either don’t have [...]
Darlene Ziebell, John Kobs, Jed Kolko and Jack Albin join Ilyce to discuss how to make a business successful, real estate and the economy on the Ilyce Glink Show on October 20, 2013 on WSB Radio. Ilyce's show always contains various forms of real estate and personal finance advice but she has invited four intelligent and engaged professionals [...]
