Negotiating real estate purchases is a skill that everyone needs to have before they enter the housing market. It’s your investment. How do you get the deal you want from the seller? And as usual, providing personal finance advice, real estate advice and consumer advice on the Ilyce Glink Show August 19, 2012 on WSB Radio.

Today I want to talk strategy. Negotiating real estate purchases, or anything you desire really, is complicated. If you approach the housing market and don’t know how to negotiate, you will not get the deal you want – guaranteed. Negotiating is at the heart of everything that we do.

When it comes to investment in property, negotiating means thinking about how the seller is going to respond. It’s saying to yourself, “This is what I want and this is what I am willing to trade.” It’s all about planning. When it comes to negotiating real estate purchases, or anything else, you have to understand what the possible outcomes might be and how you will respond.

It’s not crazy to go so far as scripting yourself. Investment in the housing market is tricky business and you can’t be overprepared. Negotiating is as much about internal strength as it is strategy. A house is not just a piece of property. You need to know how to construct an offer that’s going to elicit the response you want from the seller.

You can get more personal finance advice, real estate advice and consumer advice by listening to this radio show and by listening to my other radio shows.  Simply download them to your phone or audio player. You can also read our articles on real estate, credit, and consumer advice articles as well.

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